The Impact of the Research Proposal
The media as a public sphere plays an important part in any democratic society, to highlight any social injustice, however, in three decades of representation in international cricket, South Africa is still been represented by less than 10% of black cricketers. Has the media generated enough coverage to assist the cricket fraternity to fast track the development of black cricketers in their coverage in print, broadcast and latterly online?
The researcher will use qualitative approach because this research design requires detailed observation, explanation and assumes. Past, current and future newspaper reports will be analysed and observed. The researcher will attempt to study the whole situation in order to evaluate the coverage and ensure that the conclusion and findings take account of all the related factors. The researcher will be the primary instrument for data collection and analysis. As this research involves the print, broadcast and online analysis of coverage qualitative research is appropriate because it is descriptive. The researcher is interested in process, meaning, and understanding gained through the coverage of the transformation of cricket in the country.
The purpose of this proposed research design is to understand phenomena in detail of the role the media has played in cricket transformation, the researcher needs methods for discovery of common articles or a pattern of how the media in general perceive transformation in cricket.
The researcher will using this study design needs to carefully consider ethical considerations such as respect for privacy, establishment of honest and open interactions, and avoiding misrepresentations of facts. Some important ethical concerns that should be taken into account while carrying out this study design are secrecy, confidentiality and informed consent of the participants particularly during data collection.
Advantages of this Research Proposal:
1. Provides depth and detail.
2. Through open-ended questions, the
study design creates openness and will encourage respondents to expand on their
responses.
3. a detailed picture can be built up
about how the media have or have not played a role in the transformation of
cricket.
Disadvantages are that
1. Only cricket correspondents will be
studied: because of time and budget will not allow for bigger sample size of
other society linked to cricket.
2. White and black journalists will have
different opinions which could be based on race and this could be difficult for
the researcher to generalise the findings.
3. The race issue could also make it
difficult to make systematic comparisons: for example, respondents give widely
differing responses that are highly subjective based on their race.
The exploration of what media have done and have not done will be the biggest part of this studies and would be interesting to see the part which have not been done especially when looking at different media house which represent different views and sectors of our society. The lack of black players participation in the national team in a way may also represent the country transformative picture. It is will interesting to see if the narrative or belief of the rainbow nation existence is only on paper. However the transformative power of the country ands sports lies somewhere else which is the area which this study can unlock. what drive the media maybe the same drivers which the rest of other developmental issues such as the economy of the country. You have clearly outline the advantages and disadvantages which the design might have on the study. This should be also indicated on the anticipated impact on the society and sporting fraternity.
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